In this era, I appreciate all e-commerce businesses that are building their stores in the competitive market. After 2019, India sped up the boom of the e-commerce market. But usually, people start without knowing much, and they end up making mistakes without realizing it, so let’s discuss.
Hook: “But starting is just the beginning — avoiding common mistakes is what leads to success."
1. Mistake: Skipping Market Research
Most e-commerce businesses start with a low budget. That’s why they skip market research and analysis. They think it costs extra, but it’s a big loss if they don’t know what the market demands, what customers want, and when they want it. So, how can they sell accordingly?
Solution: They should use analytics tools — as we mentioned in our previous blog — or you can reach out to us directly through our contact page. Not understanding customer needs, competition, or product-market fit is a huge risk.
Another big mistake: they work on a product without knowing if it's the right one. Before launching, they should do a competition analysis. If the product already exists, they must bring something unique or check if the product fits the market.
If there's no demand, they have two options: enhance the product (which most don’t do), or remove it if it’s not giving income or profit. Identify what the customer needs and build products for them.
2. Mistake: Choosing the Wrong Platform
Most business owners don’t know how to choose a platform or build an e-commerce website. They get confused — some don’t even know what a website is. In this digital era, new entrepreneurs know the web, but old business owners still struggle to understand it.
3. Mistake: Poor Product Descriptions & Visuals
When sellers handle things themselves, they don’t know how to write product titles, descriptions, thumbnails, etc. They upload low-quality images and skip metadata. If you want to know what "meta" means, check out our SEO blog series. You can also learn SEO there. Most business owners make these mistakes, which affect their SEO. And SEO drives sales leads. If you don’t know how to do it, the Bugsbon team offers the best SEO services for businesses.
4. Mistake: Ignoring Mobile Optimization
They build websites or stores but don’t consider user interface (UI) or user experience (UX) — especially on mobile devices.
You must optimize for mobile first because Google announced new SEO algorithms that prioritize mobile UI.
5. Mistake: Weak SEO & Content Strategy
If customers try to do SEO on their own, they often use the wrong strategies. They make mistakes in content planning, keyword targeting, and title/description optimization.
Instead of wasting time and effort, it's better to hire professional agencies — they know the right techniques and tools to do it properly. Agencies follow proper SEO methods, select high-volume and relevant keywords, avoid duplicate content, and help improve your website’s visibility and traffic effectively.
6. Mistake: Underpricing or Overpricing Products
This is a common and noticeable mistake. Sometimes the product is priced too low or too high — both affect customers.
Understand your audience and set the price accordingly. Know how many customers are purchasing and what price they expect.
7. Mistake: Skipping Digital Marketing
We already discussed meta tags, SEO, and content — all part of digital marketing. But most business owners skip it for many reasons: unreliable services, high pricing, or lack of knowledge. But digital marketing brings big benefits. Traffic increases day by day, even if slowly. Good things take time, just like Ayurveda: slow but effective.
Don’t ignore: Running ads, checking emails, sending updates, and posting regularly on social media. These all matter.
8. Mistake: No Return Policy or Trust Signals
Some avoid writing policies, but this creates legal and trust issues. We’ll write about eCommerce policies in an upcoming blog. If you want to sell online, you must: Add all required policies, get licenses and trademarks, and build trust with your customers using these elements.
9. Mistake: Poor Inventory or Order Management
They don’t manage inventory, delivery, labeling, marketing, or order tracking properly — this is a major reason businesses fail.
They should automate everything and never delay deliveries. Also, not tracking analytics is another big mistake. Do it properly — we’ve already discussed this in previous blogs. Read them all for a better understanding.
10. Mistake: Poor Customer Support System
Many e-commerce entrepreneurs focus only on products and forget how important customer support is. If a customer faces issues like delayed orders, product defects, or return queries and doesn’t get a timely response or proper help, it breaks their trust. Without good support, they’re unlikely to buy from you again.
Solution:
Add a live chat, WhatsApp support, or automated reply system to your website or store. Use tools like Zendesk, chatbots, or WhatsApp Business to stay connected with your customers and solve their problems quickly. When customers feel heard and supported, they’re more likely to trust your brand and come back again — and that’s what builds a successful eCommerce business.
Bonus Tip:
Get Professional Help from Bugsbon.
We are a software company with a skilled team that handles everything — from SEO, marketing, and analytics, to website and app development with the best UI designs. We create systems that are modern, easy to use, and automated. We also provide hosting and domain services.
Conclusion
Start the business, but focus on avoiding these mistakes. Resolve them early and hire a team or agency like Bugsbon to automate your systems.
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